Diiadem is the professional name of Adeola Chizoba Adeyemi, a Nigerian beauty entrepreneur, television personality, and former model. She is best known as the founder of Beauty by AD and as one of the standout cast members on The Real Housewives of Lagos. Over the years, she has built a strong public image around beauty, fashion, business, and resilience.
Profile Summary
| Full name | Adeola Chizoba Adeyemi |
| Date of birth | 12 April 1991 |
| Place of birth | Lagos, Nigeria |
| Nationality | Nigerian |
| State of origin | Osun State |
| Partner | N/A |
| Children | One daughter |
| Occupations | Beauty entrepreneur, businesswoman, media personality, reality TV star, former model |
| Net worth | $300,000 – $700,000 USD |
Early Life and Education
Adeola Adeyemi was born on 12 April 1991 in Lagos, Nigeria. She comes from a Yoruba-Igbo background and is said to be from Osun State. Her early life was not easy, and she has spoken openly in interviews about growing up with personal struggles that shaped her character.
For her education, she attended school in Lagos and later studied at Sikkim Manipal University in Ghana. She also trained professionally in makeup artistry, which helped lay the foundation for her career in beauty.
Career
Diiadem began her career in the entertainment and fashion space as a model and video vixen. Her interest in beauty eventually pushed her into entrepreneurship, and in 2016 she launched Beauty by AD, a cosmetics brand that has become the main highlight of her business journey.
Through her brand, she has positioned herself as more than just a face in the beauty industry. She is known for creating a brand that speaks to confidence, inclusivity, and style. Her growing influence later opened the door for more public appearances, brand collaborations, and reality television.
Her popularity increased even more when she joined The Real Housewives of Lagos. The show gave viewers a closer look at her personality, lifestyle, and social life, and it helped strengthen her place in Nigerian entertainment and celebrity culture.
Personal Life
Diiadem is a single mother to her daughter, Akorede, who is also known as Koko or Koks. She has said that she ended the relationship with her daughter’s father because of domestic abuse while she was pregnant.
Controversy
In 2026, Diiadem became caught in a messy public feud with Dabota Lawson. The dispute played out openly on social media and in entertainment blogs, with both women trading accusations about betrayal, smear campaigns, money, and a man linked to the fallout. The argument drew wide attention because it turned a former friendship into a very public scandal.
Net Worth
Diiadem’s net worth is estimated to be between $300,000 and $700,000 USD as of 2026.
Filmography
Diiadem’s screen appearances are mainly tied to reality television.
- The Real Housewives of Lagos — cast member
Awards and Recognition
In March 2025, she and fellow Real Housewives star Dabota Lawson represented Nigeria’s beauty industry at the United Kingdom House of Lords.
