Salifu Abdul Hafiz, born March 3, 1990, is a prominent Ghanaian film director, cinematographer, and producer known for his impactful work across music videos, documentaries, commercials, and feature films. As the founder and creative director of Digital Creative Media, he has collaborated with global brands and artists, earning acclaim both in Ghana and internationally. His innovative storytelling and commitment to nurturing upcoming filmmakers have made him a key figure in Africa’s creative scene.
Profile Summary
| Full Name | Salifu Abdul Hafiz |
| Date of Birth | March 3, 1990 |
| Place of Birth | Accra, Ghana |
| Nationality | Ghanaian |
| Partner | N/A |
| Children | N/A |
| Occupations | Film Director, Cinematographer, Music Video Director, Producer |
| Net Worth | $1 million – $6 million |
Early Life and Education
Raised in Abetifi-Kwahu, Ghana, Salifu completed his secondary education at Abetifi Presbyterian Senior High School in 2009.
After high school, he worked at an internet café, where he self-taught skills in sound engineering and video editing.
In 2010, he moved to Accra to pursue a career in the creative arts and later studied Commercial Art at Takoradi Technical University starting in 2012.
While still a student, he gained practical experience producing videos and advertisements that aired on national TV.
Career
Beginnings and Mentorship
Salifu began his professional journey interning under award-winning director Nana Kofi Asihene at NKACC, where he refined his craft by directing music videos for emerging artists.
A pivotal moment came when he connected with musician E.L, leading to directing a video featuring rap legend Obrafour, which helped launch his career.
As founder of Digital Creative Media, Salifu has produced high-quality content for clients such as USAID, BBC, IDH, Decathlon, Betway, Tullow Oil, Cal Bank, and the Ban Ki-Moon Centre.
His work has been showcased on major platforms like CNN, BBC, and the World Economic Forum, establishing his company as a leading creative agency in Ghana.
International Projects
In 2024, Salifu expanded his international footprint by joining the technical team for Neyo’s UK-based music film “2 Million Secrets,” featuring actress Deborah Ayorinde.
He has also collaborated with notable artists including Idris Elba, Vic Mensah, Sarkodie, Mr. Eazi, Usher, Fuse ODG, King Promise, and JoeBoy.
Films and Documentaries
Salifu’s feature film debut came in 2022 with Fifty Fifty, co-produced with actress Yvonne Nelson, which attracted over 100,000 cinema viewers across Africa in its first week.
Salifu’s documentary North to South (2016), which explores the challenges faced by young women migrating from rural to urban areas in Ghana, won the UN Plural-Plus Shortfilm Competition.
His 2023 short film Otokunor, about a boy forced into child labor, was selected for international film festivals in the US, South Africa, and Nigeria.
Mentorship and Workshops
Committed to developing emerging talent, Salifu has trained filmmakers from Ghana, Nigeria, Togo, Canada, and the US.
He led the “Fine Cinematics Workshop” in partnership with Academic City University College, providing hands-on training and access to professional equipment, supported by his ambassadorships with Aputure Lighting and Hollyland Technologies.
Personal Life
Salifu maintains a low profile regarding his personal life. Born in Accra and raised in Abetifi-Kwahu, his early self-taught multimedia skills and dedication have shaped his creative vision.
He actively engages with fans and peers via social media platforms including Instagram, Twitter, and Facebook under the handle @directorhafiz.
Net Worth
Salifu Abdul Hafiz’s net worth is estimated to range from $1 million to $6 million, accumulated through a variety of successful projects.
Filmography
Feature Films
- Fifty Fifty (2022) – Cinematographer and Editor
Short Films
- Otokunor (2023) – Cinematographer
Documentaries
- North to South (2016) – Director
Selected Music Videos
- Neyo – 2 Million Secrets (2024) – Technical Team
- Videos for artists such as Mr. Eazi, Obrafour, Sarkodie, Guru, Maccasio, Medikal, Teephlow, and YPEE
Commercials and Brand Content
- Projects for USAID, BBC, UN-IFAD, IDH, Decathlon, Betway, Tullow Oil, Cal Bank, Ban Ki-Moon Centre, and Global Citizen
Awards and Nominations
- 2019: Won Best Video Director and Best Male Reggae/Dancehall Video (“Poverty”); multiple nominations including Best Production Company and Best Music Video Director
- 2018: Won Best Music Video Director of the Year; nominated for Best Music Video and Best Collaboration
- 2016: Won UN Plural-Plus Shortfilm Competition for North to South
Salifu Abdul Hafiz continues to influence the African film industry through his creative work and mentorship, gaining international recognition and inspiring future filmmakers.
