Oyindamola Honey Ogundeyi is a pioneering Nigerian serial technology entrepreneur and one of the most influential voices in Africa’s tech scene. Widely credited as the pioneer of fashion online retail in Nigeria, she founded Fashpa.com and later Edukoya, an education technology company. Her work has earned her recognition from Forbes and the World Economic Forum as one of the top entrepreneurs to watch in Africa.
Profile Summary
| Full Name | Oyindamola Honey Ogundeyi |
| Date of Birth | N/A |
| Place of Birth | Lagos, Nigeria |
| Nationality | Nigerian |
| State of Origin | Yoruba |
| Partner | Babs Ogundeyi (husband), CEO of Kuda Bank |
| Children | 2 children |
| Occupations | Serial Technology Entrepreneur, Founder & CEO of Edukoya, Former Founder & CEO of Fashpa.com, Former CMO of Kuda |
| Net Worth | $5 – $10 million USD |
Early Life and Education
Honey Ogundeyi grew up in Lagos, Nigeria, where she spent her formative years completing both primary and secondary school.
She began her secondary education at Queens College Yaba in Lagos, one of Nigeria’s most prestigious schools, before finishing her secondary education at Alexandra College in Dublin, Ireland. This international exposure early in life would later shape her global perspective on business and technology.
She went on to attend the University of Birmingham from 2001 to 2004, graduating with a BSc in Public Policy and Management, a degree that would prove invaluable as she navigated the complex world of entrepreneurship across multiple countries and industries.
Career
Honey’s career reads like a roadmap of Africa’s tech evolution. She started at UBA Group in 2004, then moved to McKinsey & Company as a Senior Analyst. She joined Ericsson as Head of Brand Management for Sub-Saharan Africa, then became Google’s first Industry Manager in Nigeria in 2012.
In 2014, she launched Fashpa.com after struggling to find shoes at Balogun Market in Lagos. What started as a personal solution became Nigeria’s first major online fashion retailer, running successfully until 2018. She then served as founding CMO at Kuda (Nigeria’s first digital bank) from 2018 to 2019, and as Founding Country Director for the UK-Nigeria Tech Hub from 2019 to 2021.
In 2021, she founded Edukoya, which raised $3.5 million, the largest pre-seed round in Nigerian EdTech at the time. The platform reached 50,000+ downloads in its first month but closed in February 2025 due to product-market fit challenges. True to her integrity, she returned part of the funding to investors.
Personal Life
Honey is married to Babs Ogundeyi, co-founder and CEO of Kuda Bank; a powerful couple both leading Nigeria’s tech revolution. They have two children who are already showing interest in technology. She remains deeply connected to her Lagos roots and speaks authentically about being Nigerian while operating globally.
Net Worth
Honey Ogundeyi’s is estimated to be between $5 million to $10 million. This estimate accounts for her successful ventures including Fashpa.com, her role in building Kuda Bank as founding CMO, and Edukoya which raised $3.5 million in pre-seed funding.
Awards and Recognition
| Award/Honor | Year | Organization |
|---|---|---|
| Top 10 Emerging Women Entrepreneurs to Watch in Africa | 2014 | Forbes Magazine |
| Top 10 Innovators in Africa | 2016 | World Economic Forum |
| One of 10 Most Influential Young Nigerians Under 40 in Technology | ~2016 | Technology Industry |
| Young Global Leader | — | World Economic Forum |
| Choiseul 100 Africa (Economic Leaders) | — | Choiseul Institute |
She remains widely recognized as the pioneer of fashion online retail in Nigeria and one of the luminaries shaping Africa’s technology sector.
