Phina, born Sarah Michael Kitinga, has quickly become one of Tanzania’s most influential musical artists. Fusing Bongo Flava with Afrobeat and R&B, she has crafted a sound that resonates deeply across East Africa. Her 2022 hit Upo Nyonyo propelled her to widespread fame, while her endorsements and award wins have solidified her position as a leading figure in the region’s music scene.
Profile Summary
| Full Name | Sarah Michael Kitinga (Phina) |
|---|---|
| Date of Birth | 1996 |
| Place of Birth | Tanzania |
| Nationality | Tanzanian |
| Occupations | Singer, Songwriter |
| Labels | Ziiki (distribution deal) |
| Net Worth | Estimated over $250,000 |
Early Life and Education
Sarah Michael Kitinga was born in Tanzania in 1996. Her passion for music emerged early, as she participated in school and church choirs from the age of six.
During her secondary education at Marry Goreth School, she developed leadership skills by directing the Angels of Herald choir.
She later attended the University of Dar es Salaam, where she joined the university’s praise and worship team. This experience enhanced her vocal technique and stage confidence, preparing her for professional music competitions.
While details of her academic studies remain private, her education complemented her artistic growth and discipline.
Career
Phina’s career took off in 2018 when she won Bongo Star Search (BSS), Tanzania’s premier talent competition. This win gave her access to professional recording opportunities and live shows. Although her early singles like IN LOVE (2021) did not achieve major commercial success, she persisted.
Her breakthrough came in 2022 with the release of Upo Nyonyo, a song that dominated Tanzanian radio and earned recognition on Nigeria’s NotJustOk list of Best Tanzanian Songs of the Decade. The track’s success led to collaborations with prominent artists such as Kenyan singer Otile Brown (Superwoman), Tanzanian star Jux, and Jay Melody.
With rising fame, Phina secured brand ambassador roles for Coca-Cola Africa in 2022 and Guinness in 2023. These partnerships expanded her influence beyond music, establishing her as a cultural icon among East African youth.
Her collaborations with artists across Kenya and Nigeria have further broadened her continental appeal.
Personal Life
Phina keeps her personal life private, with no public information about a husband, boyfriend, or children. She emphasizes her music and faith in interviews, choosing to let her artistry speak for itself.
Phina Net Worth
Phina’s financial success mirrors her growing popularity. As of 2025, her net worth is estimated at $250,0000. She earns from streaming, live performances, and lucrative brand deals.
Discography
Singles
- Upo Nyonyo (2022) – Breakthrough hit
- Superwoman ft. Otile Brown (2022) – Award-winning collaboration
- Rara – Popular dance anthem
- Sponsor – A song addressing modern relationships
- Sisi Ndo Wale – Empowerment track
Notable Collaborations
- Manu with Jux
- Nimekubali with Jay Melody
- Nimekubali with Ruby
Awards and Nominations
- 2021 Tanzania Music Awards: Best Upcoming Artist, Best Female Performer
- 2022 Tanzania Music Awards: Best Female Performer, Best East Africa Collaboration (Superwoman)
- 2023 Sound City MVP Awards: Nominated for Best New Artist
These accolades reflect her artistic skill and growing cultural significance in East Africa.
