Josephine Iwoh, popularly known as Joanna, is a 21-year-old Nigerian fashion entrepreneur and two-time pageant queen from Benue State. She gained prominence as a contestant on Big Brother Naija Season 10 (2025), where she impressed viewers with her authenticity, confidence, and vibrant personality.
Profile Summary
Full Name | Josephine Iwoh |
Date of Birth | 15 December 2003 |
Place of Birth | Makurdi, Benue State, Nigeria |
Nationality | Nigerian |
State of Origin | Benue State |
Partner | Single |
Children | None |
Occupations | Fashion Entrepreneur, YouTuber, Pageant Queen, Reality TV Personality (Big Brother Naija S10) |
Net Worth | $15,000 – $25,000 |
Early Life and Education
Born on December 15, 2003, in Makurdi, Benue State, Joanna is currently pursuing a Marketing degree at the University of Agriculture, Makurdi. She is a Sagittarius known for her drive and determination.
Career
Joanna runs JoJoStyles, a successful thrift fashion brand, and creates fashion content on her YouTube channel. Her experience as a pageant queen and her passion for style have helped her build a dynamic presence in the fashion industry.
As the youngest housemate of Big Brother Naija Season 10, Joanna embraced the opportunity to showcase her multifaceted personality — raw, spontaneous, and genuine. She aimed to push her boundaries, grow emotionally, and connect with a broad audience, making her a favorite among fans.

Personal Life
Currently single, Joanna values integrity, trust, and open communication in relationships. She is passionate about salsa and kizomba dancing and enjoys moments of solitude and nature.
Known for punctuality and occasional defensiveness, she embraces these traits as part of her authentic self.
Joanna Net Worth
Joanna’s estimated net worth ranges between $15,000 and $25,000, primarily from her entrepreneurial ventures and online presence.
Social Media
- Instagram: @joanna_idoma.