Praise Onyeagwalam, widely known as Director Pink, is a prominent Nigerian music video director, filmmaker, and cinematographer who has transformed the visual landscape of Afrobeats. Born on November 28, 1999, she is the founder and CEO of Pinkline Films, a leading Nigerian production company. At just 25 years old, Director Pink has become one of the most in-demand directors in Nigeria, breaking barriers in a male-dominated industry. She chose the name “Pink” to symbolize femininity and to make her mark as a female filmmaker.
Profile Summary
| Full Name | Praise Onyeagwalam |
| Date of Birth | November 28, 1999 |
| Place of Birth | Nigeria |
| Nationality | Nigerian |
| Tribe | Igbo |
| Occupations | Music Video Director, Cinematographer, Film Director, Filmmaker, CEO of Pinkline Films |
| Net Worth | Estimated between $50,000 and $100,000 USD |
Early Life and Education
Born into an Igbo family, Director Pink faced early challenges, especially after losing her mother who was a dedicated English teacher while she was still in university.
This loss compelled her to become financially independent at a young age. She discovered her passion for directing around age 15, initially engaging in video editing through her church’s media team.
She studied Economics at the University of Lagos (UNILAG) from 2016 to 2020 and later enhanced her filmmaking skills at the London Film Academy in 2024.
Career
Director Pink’s career began out of necessity after her mother’s passing in 2018, when she started editing videos on her phone to support herself financially.
She gained early experience working with established directors and celebrities before deciding to focus on music video directing. Her first official music video was Marxii’s “Philomena” in January 2020.
She rose to prominence directing videos for major Nigerian artists such as Chike, Simi, Wizkid, Burna Boy, Mercy Chinwo, and many others.
Notable projects include Chike’s “Running To You” featuring Simi, which became the most viewed music video in early 2021.
Beyond music videos, she directed the 2021 horror short film Lady Koi Koi (The Arrival), inspired by Nigerian high school folklore.
In addition to directing, she co-founded Pinkline Academy with Benyeogor Ifeanyi Leo, an educational platform that trains aspiring filmmakers across Africa and beyond through hands-on and online courses.
Personal Life
Director Pink keeps her personal life private, focusing on her career and mentorship initiatives.
Growing up with her mother as the sole provider shaped her resilience and determination.
She openly discusses the challenges she faces as a woman in a male-dominated industry, including gender-based obstacles and inappropriate propositions.
Through her all-female production company and academy, she actively creates opportunities and inspires other women in filmmaking.
Director Pink Net Worth
Director Pink’s estimated net worth ranges between $50,000 and $100,000, earned through directing fees, film production, and her educational ventures.
Despite her relatively young career, her collaborations with top artists and expanding business interests suggest a promising financial trajectory.
Filmography
Selected Music Videos
- Egwu – Chike ft Mohbad (2024)
- Confidence – Mercy Chinwo (2023)
- Abracadabra – Wizkid, Skiibii, Naira Marley & Rexxie (2023)
- Running To You – Chike ft Simi (2020)
- Roju – Chike (2020)
- Philomena – Marxii (2020)
Films
- Lady Koi Koi (The Arrival) (2021) — Horror short film based on Nigerian folklore
Awards and Recognitions
Director Pink won the Music Video of the Year award at the 17th Headies Awards in 2025 for Chike’s “Egwu” featuring Mohbad.
Her videos have amassed over 200 million views on YouTube, earning widespread acclaim for their vibrant storytelling, creative set designs, and bold aesthetics.
She is celebrated not only for her artistic vision but also for paving the way for women in the Nigerian music video industry.
Her work continues to inspire a new generation of female filmmakers, and her leadership of an all-female production company has been hailed as a landmark achievement in gender representation within Nigerian entertainment.
