European on-demand transportation platform, Taxify changes name to Bolt and introduced a new logo.
According to the update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing, with cars and motorbikes, to scooter sharing.
Markus Villig, CEO and co-founder, speaking on why Taxify changes name to Bolt, he said:
“Taxify launched five years ago with a mission to make urban transportation more convenient and affordable. Our first product was a taxi dispatch solution that gave the company its original name.”
“While we’ve made progress on our mission, we’ve also started to outgrow parts of our brand, including the name. Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past.
Our new name ‘Bolt’ stands for fast, effortless movement – exactly what the experience of getting around in a city should be, be it by car, scooter or public transport. It also underscores our belief that the future of transportation will be electric”.
The new brand will be gradually rolled out across Bolt’s global markets over the following weeks.
Bolt users will not need to take any action as the app will update automatically.